Event Marketing as a part of the selected company Sales Promotion (case study) – Samed Sentürk
Samed Sentürk
Bachelor's thesis
Event Marketing as a part of the selected company Sales Promotion (case study)
Event Marketing as a part of the selected company Sales Promotion (case study)
Abstract:
Cílem této práce je poskytnout lepší porozumění toho, jak se event marketing používá jako propagační nástroj. Ukázat skutečné výhody a nevýhody. Analýza procesu plánování event marketingu, komunikace před, po a během eventu. Jak nové nástroje marketingové komunikace se používají při event marketingu, nové trendy v digitálním světě a o interakci s potenciálními zákazníky ve všech krocích plánování eventu …moreAbstract:
The aim of this thesis is to provide a better understanding of how event marketing is used as a promotional tool. To show real advantages and disadvantages. Analysis of planning process of an event, pre-event, and communication, during the event and after event communication. How new tools of marketing communication are used in event marketing, new trends in digital world and interaction with potential …more
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2018
Identifier:
https://is.vsfs.cz/th/lwa01/
Thesis defence
- Date of defence: 19. 6. 2018
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: PhDr. Marie Koubová
Citation record
ISO 690-compliant citation record:
SENTÜRK, Samed. \textit{Event Marketing as a part of the selected company Sales Promotion (case study)}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2018. Available from: https://theses.cz/id/6azbtu/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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