Využití internetového marketingu v cestovním ruchu – Bc. Lenka Jungová
Bc. Lenka Jungová
Bachelor's thesis
Využití internetového marketingu v cestovním ruchu
Use of Internet Marketing in Tourism
Abstract:
Bakalářská práce se zabývá využitím internetového marketingu v oblasti cestovního ruchu, se zaměřením na marketingovou komunikaci destinace. Primárním cílem bylo zjistit, jaké jsou aktuální trendy internetového marketingu směrem k využití v cestovním ruchu. Byly analyzovány současné prostředky marketingové komunikace destinační agentury pro Karlovarský kraj a navržena komunikační kampaň s doporučením …moreAbstract:
The bachelor thesis concerns the use of the internet marketing in the sphere of tourism with a focus on the marketing communication of a particular destination. The primary objective was to determine what are current trends in the internet marketing with regards to its use in tourism. The actual means of the marketing communication of the destination agency for the Karlovy Vary Region were analysed …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2020
Identifier:
https://is.vsfs.cz/th/dzoel/
Thesis defence
- Date of defence: 18. 6. 2020
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: doc. Ing. Endre Tóth, DrSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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