Bc. Kristína Bešinská
Bachelor's thesis
Internacionalizace podniku
Internationalization of the company
Abstract:
The Bachelor’s thesis “Internationalization of the company” analyses and proposes suitable foreign market for internationalization and strategy for entering the market of a specific enterprise. The theoretical part consists of definitions of notions connected with internationalization, description of strategies for entering new markets and characteristics of internationalization models. The practical …moreAbstract:
Predmetom bakalárskej práce „Internacionalizácia podniku“ je vybrať vhodný zahraničný trh pre internacionalizáciu podniku, ako aj zvoliť vhodnú stratégiu vstupu na cieľový trh. Teoretická časť obsahuje vymedzenie pojmov súvisiacich s internacionalizáciou, popis stratégií vstupu na zahraničný trh a charakteristiku internacionalizačných modelov. Praktická časť je zameraná na skúmanie najvhodnejšej stratégie …more
Language used: Slovak
Date on which the thesis was submitted / produced: 13. 12. 2016
Identifier:
https://is.muni.cz/th/jxn3x/
Thesis defence
- Date of defence: 18. 1. 2017
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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