The impacts of advertising on consumer and firms – Thao Nguyen Thi Phuong
Thao Nguyen Thi Phuong
Bachelor's thesis
The impacts of advertising on consumer and firms
The Impacts of Advertising on Consumer and Firms
Abstract:
Billions of dollars are spent on advertising by marketers every year to attract potential customers. But can advertising bring benefits to big brands? Why it is important for the firms to spend on advertising? To seek the answer to these questions, this article considers the effects of advertising on heavy advertised firms and consumers. The practical part was completed by conducting and collecting …moreAbstract:
Billions of dollars are spent on advertising by marketers every year to attract potential customers. But can advertising bring benefits to big brands? Why it is important for the firms to spend on advertising? To seek the answer to these questions, this article considers the effects of advertising on heavy advertised firms and consumers. The practical part was completed by conducting and collecting …more
Language used: English
Date on which the thesis was submitted / produced: 17. 3. 2015
Identifier:
http://www.vse.cz/vskp/eid/55860
Thesis defence
- Date of defence: 10. 9. 2015
- Supervisor: Zuzana Dlouhá
- Reader: Jaromír Prokop
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/55860
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomie a hospodářská správa / Economics
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