XINNI LUO
Bachelor's thesis
Luxury Consumer Behavior in Digital World
Abstract:
With the changing of time and the development of economy, people's growing demand for a better life is increasing. A market with luxury goods is booming. With the rapid rise of social media and millennial consumers, luxury companies have begun to actively explore suitable online channels and other digital tools as social media inserted to its business model. Based on the consumer behavior, luxury marketing …more
Language used: English
Date on which the thesis was submitted / produced: 9. 4. 2021
Thesis defence
- Supervisor: Ing. Lenka Platilová Vorlíčková
- Reader: Matěj Klukan, Ing.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
Theses on a related topic
-
Effect of Brand Experiences on Brand Loyalty & Customer Satisfaction
Paras Tanwar -
The Impact of Digital Marketing on Consumer Behavior in the Modern World
Ariyo Simeon Adebayo -
The impacts of digital marketing on consumer behavior in Cambodia
Sokagnna Tiv -
Changes in Consumer Behavior and their Impact on Marketing Management
Iuliia Dubrovna -
Consumer Behavior for Ecological products Among Gen Z In Cambodia
Monivongsa Roth -
Marketing of luxury products
Yana Shamina -
The Impact of Covid-19 on Consumer Purchase Decision of Luxury Products in the Kingdom of Saudi Arabia
Raoah Marghalani -
Analysis of Millennial Humour in Select Instagram Reels
Martin Kräussl
Name
Posted by
Uploaded/Created
Rights