Matyáš Šachta
Bachelor's thesis
Navýšení povědomí o značce Apus Relax
The increase of brand awareness of Apus Relax
Abstract:
Firma Apus Projects s.r.o. se potýká s nedostatkem objednávek a také nemá žádné marketingové aktivity, které by tomuto problému pomohly. Proto cílem této bakalářské práce je navrhnutí marketingových aktivit, pomocí kterých společnost Apus Projects s.r.o. dosáhne do šesti měsíců 30 objednávek za týden. V této práci seznámím čtenáře se základy marketingu, zanalyzuji situaci, ve které se nyní firma nachází …moreAbstract:
Apus Projects s.r.o. is facing a shortage of orders and has no marketing activities to help with this problem. Therefore, the aim of this bachelor thesis is to design marketing activities by which the company Apus Projects s.r.o. will reach 30 orders per week within six months. In this bachelor thesis, I will acquaint the reader with the basics of marketing, analyze the situation in which the company …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 6. 2022
Thesis defence
- Supervisor: Ing. Martin Přibyl, Ph.D. MBA
- Reader: Lucie Mašterová, Ph.D.
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTONNEWTON College a.s.
NEWTON UniversityBachelor programme:
Economics and Management
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