Consumer Perceptions of Instagram Influencers: The Case of Turkey – Altan Aydin
Altan Aydin
Master's thesis
Consumer Perceptions of Instagram Influencers: The Case of Turkey
Consumer Perceptions of Instagram Influencers: The Case of Turkey
Abstract:
This study examines the perception of Instagram influencers by Turkish Instagram users who belong to Generation-Y. The goal of this research is to answer this question: What effects do Instagram influencers have on Turkish people and on their purchasing decisions who belong to Generation-Y? The primary data, which is collected from 84 respondents, is analyzed by descriptive statistics and correlation …moreAbstract:
This study examines the perception of Instagram influencers by Turkish Instagram users who belong to Generation-Y. The goal of this research is to answer this question: What effects do Instagram influencers have on Turkish people and on their purchasing decisions who belong to Generation-Y? The primary data, which is collected from 84 respondents, is analyzed by descriptive statistics and correlation …more
Language used: English
Date on which the thesis was submitted / produced: 25. 12. 2019
Identifier:
http://www.vse.cz/vskp/eid/80304
Thesis defence
- Date of defence: 18. 6. 2020
- Supervisor: Martin Machek
- Reader: Radek Tahal
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/80304
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Management
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