Political Promotion of Heads of States across European Union – Natália Korcoňová
Natália Korcoňová
Bachelor's thesis
Political Promotion of Heads of States across European Union
Politická propagace hlav států Evropské unie
Abstract:
Práce zkoumá, jak hlavy států Evropské unie komunikují, zejména se zaměřením na jejich využití sociálních médií a osobních kanálů. Bakalářská práce zkoumá online přítomnost prezidentů na platformách jako Instagram, X a LinkedIn. Jejím cílem je identifikovat vzorce komunikačních strategií. Na základě analýzy těchto strategií práce poskytuje doporučení pro zvýšení dosahu a přítomnosti vybraných prezidentských …moreAbstract:
The thesis explores how heads of state in the European Union communicate, particularly focusing on their use of social media and personal channels. The study scrutinizes presidents' online presence on platforms like Instagram, X, and LinkedIn. It aims to identify patterns in communication strategies. By analysing these strategies, the thesis provides recommendations to enhance the social media reach …more
Language used: English
Date on which the thesis was submitted / produced: 7. 12. 2023
Thesis defence
- Date of defence: 13. 2. 2024
- Supervisor: Ing. Hana Volfová, Ph.D.
- Reader: Vasilii Ostin, externi
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., Škoda Auto Vysoká škola o.p.s.ŠKODA AUTO a.s.
Škoda Auto Vysoká škola o.p.s.Bachelor programme / specializace:
Business Administration / Marketing and Sales Management
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