The Role and Impact of Consumer Behavior

Bc. Yuandi Cheng

Bakalářská práce

Anotace:

This thesis mainly studies the role and influence of consumer behavior. The scope of the study includes many countries and regions. Because consumer behavior varies greatly by region. Moreover, the macroeconomic factors affecting consumer behavior in the same region are relatively the same. This thesis is mainly based on the current consumer behavior of various countries and regions as an example to analyze the causes and effects. Focus on the impact of various factors on consumer behavior from various perspectives. Consumer behavior has a huge impact and effect on business. It can help companies better understand and meet consumer needs.

Abstract:

This thesis mainly studies the role and influence of consumer behavior. The scope of the study includes many countries and regions. Because consumer behavior varies greatly by region. Moreover, the macroeconomic factors affecting consumer behavior in the same region are relatively the same. This thesis is mainly based on the current consumer behavior of various countries and regions as an example to analyze the causes and effects. Focus on the impact of various factors on consumer behavior from various perspectives. Consumer behavior has a huge impact and effect on business. It can help companies better understand and meet consumer needs.

Keywords

Consumer Behaviour, Different Technology, Big Data, Online Marketing

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 5. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 16. 6. 2020
• Vedoucí: doc. RNDr. Petr Budinský, CSc.
• Oponent: Ing. Petr Mach, Ph.D.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance