Bc. Yuandi Cheng
Bachelor's thesis
The Role and Impact of Consumer Behavior
The Role and Impact of Consumer Behavior
Abstract:
This thesis mainly studies the role and influence of consumer behavior. The scope of the study includes many countries and regions. Because consumer behavior varies greatly by region. Moreover, the macroeconomic factors affecting consumer behavior in the same region are relatively the same. This thesis is mainly based on the current consumer behavior of various countries and regions as an example to …moreAbstract:
This thesis mainly studies the role and influence of consumer behavior. The scope of the study includes many countries and regions. Because consumer behavior varies greatly by region. Moreover, the macroeconomic factors affecting consumer behavior in the same region are relatively the same. This thesis is mainly based on the current consumer behavior of various countries and regions as an example to …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2020
Identifier:
https://is.vsfs.cz/th/oqdh0/
Thesis defence
- Date of defence: 16. 6. 2020
- Supervisor: doc. RNDr. Petr Budinský, CSc.
- Reader: Ing. Petr Mach, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance
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