Bc. et Bc. Marian Cieślar

Master's thesis

Marketingová strategie podnikového úseku robotizace a automatizace

Marketing strategy of the company department of robotics and automation
Abstract:
Cílem diplomové práce je návrh marketingové strategie úseku robotizace a automatizace. První kapitola pojednává o teoretických východiscích tvorby marketingové strategie. Druhá kapitola představuje vybranou společnost. Ve třetí kapitole je provedena analýza a to pomocí zkoumání marketingového mixu, situační analýzy 5C a PEST analýzy. Dále byly použity metody Business Model Canvas a Value Proposition …more
Abstract:
The aim of the diploma thesis is to design a marketing strategy for robotics and automation department. The first chapter is devoted to the theoretical basis of creating a marketing strategy. The second chapter presents the chosen company. In the third chapter, an analysis is performed by examining the marketing mix, situation analysis 5C and PEST analysis. Furthermore, the Business Model Canvas and …more
 

Keywords

marketingová strategie marketingový mix analýza 5C PEST analýza Business Model Canvas Value Proposition Canvas SWOT VRIO
 
Language used: Czech
Date on which the thesis was submitted / produced: 28. 6. 2021
Identifier: https://is.slu.cz/th/p7y2g/

Thesis defence

  • Date of defence: 30. 8. 2021
  • Supervisor: Ing. Martin Klepek, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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