Návrh strategie pro malé nezávislé knihkupectví – Terezie Barančicová
Terezie Barančicová
Bachelor's thesis
Návrh strategie pro malé nezávislé knihkupectví
Strategy proposal for small independent bookshop
Abstract:
Bakalářská práce se zaobírá strategií pro malé nezávislé knihkupectví, která by mě-la pomoci zvýšit povědomí o knihkupectví a jeho zisk. Teoretická část práce je za-ložena na odborné literatuře a zaměřuje se na zásadní pojmy a metody z oblasti strategického řízení a marketingu. Praktická část je postavena na poznatcích z teoretické části. Na základě vnější analýzy, kde je použita PESTE analýza a Porterův …moreAbstract:
The bachelor thesis focuses on strategy for small independent bookshop which should help increase the awerness of bookshop and its profits. The theoretical part of the work is based on professional literature and focuses on basic concepts and methods in the field of strategic management and marketing. The practical part is based on knowledge from the theoretical part. Opportunities and threats are …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 1. 2021
Thesis defence
- Supervisor: Ing. Renata Kučerová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field / specializace:
Economics and management / Economics and Management / Marketing and Trade
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