A case study of a company: A strategic turn-key cost-saving marketing solution – Ing. Valeriia Malaia, BA
Ing. Valeriia Malaia, BA
Master's thesis
A case study of a company: A strategic turn-key cost-saving marketing solution
A case study of a company: A strategic turn-key cost-saving marketing solution
Abstract:
Hlavním cílem výzkumu je zhodnotit jaké výhody firma může získat v způsob, jak snížit náklady. Cílem práce je zjistit slabé stránky společnosti prostřednictvím hlubokehi analýza marketingové strategie. Na tvoří bázi externí a interní analýza učinit správné závěry, které by měly jasně stanovit, jak je marketingová strategie společnosti, pohání jej ve směru k dosažení udržitelné konkurenční výhody.Abstract:
The main aim of the research is to evaluate which advantages Company can obtain in the way to reduce costs. The objective of the thesis is to determine weaknesses of the Company through the deep analysis of marketing strategy. Based on constitutes external and internal analysis make a correct conclusion, which should clearly identify how is the marketing strategy of the Company, drives it in a direction …moreKeywords
AM Agile Management ACSC Amortization of capitalized software costs BP Buyer Power CF Cash Flow CL Cost Leadership CR Competitive Rivalry FY Fiscal Year IT Information Technology LLA Long-Lived Assets PEST Political Economical Social Technological SMP Sales Marketing process SWOT Strengths Weaknesses Opportunities Threats TNE Threat of new entry TS Threat of substitution
Language used: English
Date on which the thesis was submitted / produced: 7. 4. 2017
Identifier:
https://is.vsfs.cz/th/exg25/
Thesis defence
- Date of defence: 15. 6. 2017
- Supervisor: MSc Oldřich Dutý
- Reader: Ing. Andrej Mazán, MBA
Citation record
ISO 690-compliant citation record:
MALAIA, Valeriia. \textit{A case study of a company: A strategic turn-key cost-saving marketing solution}. Online. Master's thesis. Praha: University of Finance and Administration. 2017. Available from: https://theses.cz/id/70teov/.
Full text of thesis
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Published in Theses:- všem autentizovaným
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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