HRM Practices on Employee Motivation and Retention - a case study of SAP Č.R.,s.r.o.

Lennon Bera

Bachelor's thesis

Abstract:

The study employed an online survey using a standard Likert-scale type questionnaire. The research design involved hypothesis testing. One hypothesis investigated the relationship between HRM practices and employee motivation. The second hypothesis examined the relationship between HRM practices and staff retention. The final hypothesis sought to determine if staff retention was a result staff motivation. A sample of thirty-four, conveniently sampled out of a target population of 1700 employees provided data for this study. The population was the Prague SAP Global mobility team comprising of thirty-four employees, managers included. The data analysis techniques employed included the following: Cronbach's Alpha (to test internal consistency), regression analysis (to establish the relationship between variables) and ANOVA analysis (to establish model significance). The study found out that a significant relationship exists between HRM practices and employee motivation and also found out the existence of a relationship between employee motivation and employee retention.A larger population sample would be recommended for prediction purposes. Additionally, the study recommends further studies in a different industry or country.

Keywords

Employee Motivation, Human Resources Management, Employee Retention, Employee Turnover, HRM Practices

Language used: English

Date on which the thesis was submitted / produced: 15. 3. 2019

Thesis defence

• Supervisor: Ing. Richard Selby, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics and Management / Economics and Management