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Bc. Marie Michálková

Bachelor's thesis

Event marketing v praxi firem operujících na českém trhu

Event marketing in the practice of companies operating on the Czech market
Abstract:
Tato bakalářská práce se věnuje event marketingu na českém trhu. Cílem práce je pomocí řízeného rozhovoru zjistit princip fungování event marketingu ve vybrané eventové agentuře.
Abstract:
This bachelor thesis deals with event marketing on the Czech market. The aim of the thesis is to find out how the principle of event marketing works in a selected event agency.
 

Keywords

marketing event marketing komunikační mix
 
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2019
Identifier: https://is.vsh.cz/th/ns24a/

Thesis defence

  • Date of defence: 3. 6. 2019
  • Supervisor: doc. Ing. Lenka Turnerová, CSc.
  • Reader: Ing. Bc. Jan Chromý, Ph.D.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry (Study in Czech)

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