Marketingový mix vybrané výrobní firmy – Ing. Veronika Fojtíková
Ing. Veronika Fojtíková
Master's thesis
Marketingový mix vybrané výrobní firmy
Marketing mix of the concrete company
Abstract:
Práce analyzuje značku Bravo společnosti Isolit Bravo, s.r.o. a to zejména výrobků divize kuchyňských elektrospotřebičů. Zaměřuje se na analýzu marketingové činnosti a marketingového mixu společnosti, analýzu prvků značky a postavení značky na trhu. V této práci je také vyhodnocena letáková kampaň, která propagovala slevové akce značky Bravo. Hodnocení letákové kampaně proběhlo pomoci marketingového …moreAbstract:
This dissertation analyses brand of Isolit Bravo, Ltd. company in a connection with a division of kitchen electrical appliances. It is focused to a analysis of the trade marketing activities, analysis of particular elements and brand's market position. The hand-out campaign, which had been advertising sales of Bravo products, is evaluated here as well. The evaluation of the hand-out campaign was made …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 6. 2007
Identifier:
https://is.muni.cz/th/x691u/
Thesis defence
- Date of defence: 11. 6. 2007
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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