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Peter Person

Bachelor's thesis

Facebook Marketing

Facebook Marketing of a Given Company
Abstract:
The subject of this thesis is the theoretical knowledge of Facebook marketing and its application on a researched company. The theoretical part is focused on marketing in general and then, online marketing is explained more thoroughly. Afterwards, the thesis presents Facebook, the possibili-ties of using it for a creation of a marketing campaign and ends with an explanation of analytical tools commonly …more
Abstract:
Predmetom tejto práce sú teoretické znalosti Facebook marketingu a jeho následná aplikácia na skúmaný podnik. Teoretická časť je zameraná na marketing ako celok a následne konkrétne popi-suje online marketing. Ďalej sa práca zaoberá Facebookom, možnosťami jeho využitia pre tvorbu marketingovej kampane a následne popisom analytických nástrojov Facebook marketingovej kampane. V praktickej časti je prevedená …more
 

Keywords

Facebook Marketing Facebook marketing Reklama Sociální sítě Advertisement Social networks
 
Language used: Slovak
Date on which the thesis was submitted / produced: 17. 7. 2020
Identifier: https://is.muni.cz/th/u0to5/

Thesis defence

  • Date of defence: 1. 9. 2020
  • Supervisor: Ing. Dušan Mladenović, Ph.D.
  • Reader: doc. Ing. Radoslav Škapa, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Business Management / Business Management

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