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Jiří Bílek

Bachelor's thesis

Product Placement in Filmen

Product Placement in movies
Abstract:
The Work is concerned with marketing theme Product Placement. In tehoretical part will be characterized variants and strategys of Product Placement. In practical part will be analyzed movies "Casino Royal" and "Rafťáci".
Abstract:
Práce se zabývá marketingovým fenoménem Product Placement. V teoretické části je nastíněna historie, varianty a strategie tohoto fenoménu a v části praktické je provedena analýza filmů "Casino Royal" a "Rafťáci".
 

Keywords

Product Placement
 
Language used: German
Date on which the thesis was submitted / produced: 30. 4. 2008

Thesis defence

  • Date of defence: 14. 5. 2008
  • Supervisor: PhDr. Jan Čapek, Ph.D.

Citation record

Cite this text
The right form of listing the thesis as a source quoted

Bílek, Jiří. Product Placement in Filmen. Pardubice, 2008. bakalářská práce (Bc.). Univerzita Pardubice. Fakulta filozofická

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Institution archiving the thesis and making it accessible: Univerzita Pardubice, Fakulta filozofická
https://portal.upce.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=8197 Reference to the local database file of the institution