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Ing. Lenka Tiralová

Bachelor's thesis

Marketingová komunikácia vybranej vzdelávacej inštitúcie v podmienkach Slovenskej republiky

Marketing communication of selected educational institution in the conditions Slovak Republic
Abstract:
The Bachelor thesis deals with marketing communication of educational institution. The first chapter is focused on marketing definitions, marketing communication and marketing communication of educational institution. The second chapter analyzes the chosen university and its marketing communication. The third chapter states proposals for improving marketing communication of the chosen university.
Abstract:
Bakalárska práca sa zaoberá marketingovou komunikáciou vzdelávacej inštitúcie. Prvá kapitola je zameraná na charakteristiku marketingu, marketingovej komunikácie a marketingovej komunikácie vzdelávacej inštitúcie. Druhá kapitola analyzuje vybranú vysokú školu a jej marketingovú komunikáciu. Tretia kapitola prináša návrhy na zlepšenie marketingovej komunikácie analyzovanej školy.
 

Keywords

marketing marketingová komunikácia vzdelávacie inštitúcie marketing communication educational institutions
 
Language used: Slovak
Date on which the thesis was submitted / produced: 3. 5. 2013
Identifier: https://is.ambis.cz/th/sovnl/

Thesis defence

  • Date of defence: 6. 6. 2013
  • Supervisor: Ing. Stanislava Labancová, PhD.
  • Reader: Ing. Adriana Zliechovcová, MBA

Citation record

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Full text of thesis

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  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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