Ing. Jiří Hykl
Bachelor's thesis
Reportování o společenské odpovědnosti firem
Corporate Social Responsibility Reporting
Abstract:
Společenská odpovědnost firem /Corporate Social Responsibility/ je založena na myšlence, že odpovědné podnikání není zaměřené pouze na hlavní důvod existenci organizace, tj. tvorbu zisku. Je založena na faktu, že organizace se chová odpovědně a svoje aktivity staví na třech základních faktorech – sociálním, ekonomickém a environmentálním, na dlouhodobé spolupráci všech zainteresovaných stran. Hlavním …moreAbstract:
Corporate Social Responsibility is based on an idea that responsible business is not aimed only on the main reason of an organization, i.e. profit production. It is based on a fact that an organization behaves responsibly and builds its activities on the following three basic factors - social, economical and environmental, on long term cooperation of all involved parties. The main aim of this bachelor …moreKeywords
podpora regionu společenská odpovědnost firem sponzoring udržitelný rozvoj podniková etika vytváření zpráv zainteresovaný subjekt životní prostředí stakeholdeři support of region corporate social responsibility sustainable corporate ethics development reports construction stakeholders environment
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2009
Identifier:
https://is.vsfs.cz/th/wytlo/
Thesis defence
- Date of defence: 17. 6. 2009
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: Ing. Ivo Hamáček
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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