Spoločenská zodpovednosť firiem v hotelovom priemysle – Bc. Danka Kapalková
Bc. Danka Kapalková
Master's thesis
Spoločenská zodpovednosť firiem v hotelovom priemysle
Corporate Social Responsibility in the Hotel industry
Abstract:
Master thesis ‚Corporate social responsibility (CSR) of companies in hospitality industry‘ focuses on corporate responsibility of the companies and it‘s effect on social wellbeing. The main objective of this thesis is to measure the impact of CSR of two companies – CPI Hotels, a.s. and Tatry Mountain Resorts, a.s. – on their customers and employees. The first part of this thesis introduces the term …moreAbstract:
Diplomová práca s názvom „Spoločenská zodpovednosť firiem v hotelovom priemysle“ sa zaoberá analýzou oblastí spoločenskej zodpovednosti s hlavným zameraním na oblasť sociálnu. Za cieľ si dáva zistiť vplyv tohto konceptu na zákazníkov a zamestnancov prostredníctvom dvoch vybraných hotelových spoločností, CPI Hotels, a.s. a Tatry mountain resorts a.s. V práci je čitateľ najskôr oboznámený s pojmom corporate …more
Language used: Slovak
Date on which the thesis was submitted / produced: 4. 5. 2017
Identifier:
http://is.vsh.cz/th/11862/vsh_m/
Thesis defence
- Date of defence: 12. 6. 2017
- Supervisor: PhDr. Marek Merhaut, Ph.D.
- Reader: doc. Ing. Marie Dohnalová, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
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