Consumer awareness and perception of CSR activities of two companies in the beverage industry – Sabina Ismailova
Sabina Ismailova
Bachelor's thesis
Consumer awareness and perception of CSR activities of two companies in the beverage industry
Sociální média jako marketingový nástroj
Abstract:
Cílem této bakalářské práce je prozkoumat spotřebitelské povědomí a vnímání aktivit dvou známých českých firem v oblasti společenské odpovědnosti (CSR). Tohoto cíle bude dosaženo pomocí dotazníku a statistické analýzy odpovědí. Tato práce se zabývá dvěma hlavními problémy společenské odpovědnosti firem. První výzkumnou otázkou je, do jaké míry si spotřebitelé Kofoly a Relaxu uvědomují CSR iniciativy …moreAbstract:
The purpose of this bachelor thesis is to investigate consumer awareness and perceptions of two well-known Czech companies' corporate social responsibility (CSR) activities. This goal will be met through the use of a questionnaire and a statistical analysis of responses. This thesis addresses two main issues concerning corporate social responsibility. The first research question is what extent consumers …more
Language used: English
Date on which the thesis was submitted / produced: 8. 12. 2023
Identifier:
https://vskp.vse.cz/eid/88238
Thesis defence
- Date of defence: 16. 1. 2024
- Supervisor: Yadira Ixchel Martínez Pantoja
- Reader: Tomáš Sadílek
Citation record
ISO 690-compliant citation record:
ISMAILOVA, Sabina. \textit{Consumer awareness and perception of CSR activities of two companies in the beverage industry}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/9hsh01/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/88238
Vysoká škola ekonomická v Praze
Bachelor programme:
International Business
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