Marketingová komunikace značky DAFLEX SYSTEM – Jakub Holešovský
Jakub Holešovský
Bachelor's thesis
Marketingová komunikace značky DAFLEX SYSTEM
Marketing communication of Daflex System
Abstract:
Bakalářská práce je zaměřená na současnou marketingovou komunikaci značky Daflex System a návrh nových způsobů komunikace, pro zvýšení efektivnosti. Návrh komunikace by měl vést ke zvýšení povědomí o této značce. Na základě porovnání s konkurencí byly vytvořeny návrhy a předpokládaný rozpočet. Literární rešerše obsahuje veškeré pojmy a jejich vysvětlení týkající se marketingové komunikace a jejich …moreAbstract:
The Bachelor thesis is aimed at the analysis of the current marketing communication of the brand Daflex System and recommendations of new ways of communication, which could be effective for the brand. The suggestions should lead to greater awareness of Daflex System. All recommendations were based on com-parison with the nearest competitors. The theoretical part consists of explication specific terms …more
Language used: Czech
Date on which the thesis was submitted / produced: 20. 5. 2016
Thesis defence
- Supervisor: Ing. Denis Drexler
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Full text of thesis
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and management / Economics and Management
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