Jana Kaňková
Bachelor's thesis
Marketingová komunikace značky Felix
Marketing communication of the brand Felix
Abstract:
Bakalářská práce je zaměřena na marketingovou komunikaci značky Felix. Cílem práce je provést výzkum zaměřený na povědomí o značce Felix a na loajalitu k této značce. Přínosem práce je návrh na zlepšení marketingové komunikace značky. V teoretické části jsou vymezeny klíčové pojmy, jako je marketing, marketingová strategie, značka, marketingový a komunikační mix a oblast pet food. Praktická část se …moreAbstract:
The bachelor thesis is focused on the marketing communication of the brand Felix. The thesis aims to research Felix's brand awareness and brand loyalty. The contribution of the thesis is a suggestion to improve the marketing communication of the brand. In the theoretical part are defined key concepts such as marketing, marketing strategy, brand, marketing and communication mix and pet food sector. …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://vskp.vse.cz/eid/93807
Thesis defence
- Date of defence: 30. 5. 2024
- Supervisor: Jitka Černá
- Reader: Markéta Karasová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93807
Vysoká škola ekonomická v Praze
Bachelor programme:
Podniková ekonomika a management
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