Ing. Sabina Rzayeva

Master's thesis

The Impact of Country of Origin on Consumer Purchase Intentions

The Impact of Country of Origin on Consumer Purchase Intentions
Abstract:
The impact of a product's country of origin on consumer purchase in-ten-tions is pivotal in the global market. This thesis explores how coun-try of origin influences consumer behavior, focusing on quality percep-tion, brand image, and willingness to pay. Using the Azerbaijani wine market as a case study, the research employs a mixed-method appro-ach, ana-lyzing both qualitative and quantitative data …more
Abstract:
The impact of a product's country of origin on consumer purchase in-ten-tions is pivotal in the global market. This thesis explores how coun-try of origin influences consumer behavior, focusing on quality percep-tion, brand image, and willingness to pay. Using the Azerbaijani wine market as a case study, the research employs a mixed-method appro-ach, ana-lyzing both qualitative and quantitative data …more
 

Keywords

Country of Origin Purchase Intentions Communication Strategies Branding Tactics Consumer Behaviour Wine Purchase Decision
 
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2024
Identifier: https://is.muni.cz/th/aqtn9/

Thesis defence

  • Date of defence: 20. 6. 2024
  • Supervisor: Ing. Renata Čuhlová, Ph.D.
  • Reader: Ph.D. Prateek Kalia

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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