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Mgr. Renáta Bošeľová

Bachelor's thesis

Marketingový mix v komerčnej banke SR - ČSOB

Use of marketing mix in a commercial bank
Abstract:
The analysis tools of marketing mix in ČSOB as. - Bacalárskej goal of my work was to analyze the tools of marketing mix CSOB, as, which are currently among the four largest banks in the Slovak banking market through its broad portfolio of products and services, is seeking to build a strong position and be competitive. Bacalárska work is divided into three chapters. Contains 1 graph, 4 tables. The first …more
Abstract:
30.04.2009 Analýza nástrojov marketingového mixu v spoločnosti ČSOB, a.s.. – Cieľom mojej bacalárskej práce bolo analyzovať nástroje marketingového mixu ČSOB, a.s., ktorá v súčasnosti patrí medzi štyri najväčšie banky na slovenskom bankovom trhu a prostredníctvom svojho širokého portfólia produktov a služieb sa snaží vybudovať silnú pozíciu a byť konkurencieschopná. Bacalárska práca je rozdelená do …more
 

Keywords

marketing produkt dividendy marketingový mix
 
Language used: Slovak
Date on which the thesis was submitted / produced: 8. 6. 2009
Identifier: https://is.ambis.cz/th/xtyl6/

Thesis defence

  • Date of defence: 15. 6. 2009
  • Supervisor: Ing. Eva Miklošiková
  • Reader: doc. Ing. Pavel Ceniga, PhD.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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