Bc. Tomáš Buchta
Master's thesis
Marketing a propagace úpolových sportu v ČR
Marketing and promotion of martial art in the Czech Republic
Abstract:
Diplomová práce na téma „Marketing a propagace úpolových sportů v ČR“ pojednává o marketingových aktivitách Českého svazu Taekwon-do ITF a jeho členských subjektech. Kdy na základě analýzy navrhuje vhodnou marketingovou strategii.Cílem práce bylo analyzovat marketingové aktivity v oblasti úpolových sportů na území České republiky se zaměřením na taekwon-do. Taekwon-do hlouběji analyzovat a navrhnout …moreAbstract:
Thesis on "Marketing and promotion of martial arts in the Czech Republic" deals with the marketing activities of Český svaz Taekwon-do ITF (Czech federation of taekwon-do ITF) and its member bodies. The work based on the analysis suggests a marketing strategy.The aim of the study was to analyze marketing activities in the field of martial arts in the Czech Republic with a focus on taekwon-do. Taekwon …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2015
Identifier:
https://is.muni.cz/th/tp6ut/
Thesis defence
- Date of defence: 10. 6. 2015
- Supervisor: Mgr. Oldřich Racek, Ph.D.
- Reader: Mgr. Milena Strachová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studiíMasaryk University
Faculty of Sports StudiesMaster programme / field:
Physical Education and Sport / Management in Sport
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