Natalia Vataman

Master's thesis

Project Of Email Marketing Campaign for Selected Company

Project Of Email Marketing Campaign for Selected Company
Abstract:
Nowadays email marketing is being considered as a cost-effective marketing tool for different organizations to market their products or services. Purcari wine is an old wine brand in Moldovan market. The purpose of this thesis is to suggest the new market expansion strategy and overall marketing strategy for Purcari wine in Moldova by introducing an email marketing campaign. The thesis will analyze …more
Abstract:
Nowadays email marketing is being considered as a cost-effective marketing tool for different organizations to market their products or services. Purcari wine is an old wine brand in Moldovan market. The purpose of this thesis is to suggest the new market expansion strategy and overall marketing strategy for Purcari wine in Moldova by introducing an email marketing campaign. The thesis will analyze …more
 

Keywords

Wine market email marketing campaign mailing list targeting segmentation acquisition.
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016
Accessible from:: 18. 4. 2016

Thesis defence

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Vataman, Natalia. Project Of Email Marketing Campaign for Selected Company. Zlín, 2016. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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