Project Of Email Marketing Campaign for Selected Company

Natalia Vataman

Master's thesis

Abstract:

Nowadays email marketing is being considered as a cost-effective marketing tool for different organizations to market their products or services. Purcari wine is an old wine brand in Moldovan market. The purpose of this thesis is to suggest the new market expansion strategy and overall marketing strategy for Purcari wine in Moldova by introducing an email marketing campaign. The thesis will analyze the current marketing situation of Purcari wine and formulate the strategy of email marketing project, which can help company for acquisition or retention; This paper is more focused on acquisition email marketing, marketing designed to win rather than retain customers.

Abstract:

Nowadays email marketing is being considered as a cost-effective marketing tool for different organizations to market their products or services. Purcari wine is an old wine brand in Moldovan market. The purpose of this thesis is to suggest the new market expansion strategy and overall marketing strategy for Purcari wine in Moldova by introducing an email marketing campaign. The thesis will analyze the current marketing situation of Purcari wine and formulate the strategy of email marketing project, which can help company for acquisition or retention; This paper is more focused on acquisition email marketing, marketing designed to win rather than retain customers.

Keywords

Wine market, email marketing campaign, mailing list, targeting, segmentation, acquisition.

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 18. 4. 2016

Zverejniť od: 18. 4. 2016

Obhajoba závěrečné práce

• Vedúci: doc. Ing. Michal Pilík, Ph.D.

Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / odbor:
Economics and Management / Management and Marketing