The Role of New Media in a Modern Marketing Communication – Ulkar Aliyeva
Ulkar Aliyeva
Bachelor's thesis
The Role of New Media in a Modern Marketing Communication
The Role of New Media in a Modern Marketing Communication
Abstract:
Práce analyzuje hlavní aspekty spojené s používáním nových médií v současné marketingové komunikaci. Srovnání tradičních a nových kanálů v průběhu výzkumu ukazuje, že nová média získávají větší popularitu mezi zákazníky, a proto se stále více a více používají společnostmi v jejich marketingových aktivitách. Analýza společnosti L'Oréal v této práci v praxi ukazuje, jak jsou online sociální média a marketingové …moreAbstract:
The thesis analyses the main aspects associated with the use of new media in contemporary marketing communication. A comparison between traditional and new channels held in the course of the research illustrates that new media are gaining greater popularity among customers, and therefore become more and more widely used by companies in their marketing activities. The analysis of L’Oréal Company within …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2019
Identifier:
https://is.vsfs.cz/th/xfqy3/
Thesis defence
- Date of defence: 7. 6. 2019
- Supervisor: Ph.D. Vadim Semenenko, MBA
- Reader: PhDr. Karel Eliáš, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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