Bc. Kristýna Jursíková
Bachelor's thesis
Marketingová komunikace pro seniory
Marketing communication for seniors
Abstract:
Tématem bakalářské práce je marketingová komunikace pro seniory. Teoretická část se věnuje především marketingovému mixu, nástrojům marketingové komunikace a segmentu seniorů. Zároveň představuje vybrané bankovní produkty a služby, které se objevují v praktické části. V praktické části jsou následně představeny komunikační aktivity Poštovní spořitelny/Ery (obchodní značky Československé obchodní banky …moreAbstract:
The theme of the bachelor thesis is marketing communication for senior citizens. The theoretical part is particularly focused on a marketing mix, marketing communication tools and the senior population segment. It also introduces selected banking products and services that are subsequently described in the practical part. The practical part continues by specifying communication activities of the Postal …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 4. 2015
Identifier:
https://is.vsfs.cz/th/cdyb9/
Thesis defence
- Date of defence: 1. 6. 2015
- Supervisor: Mgr. Miloslava Kykalová
- Reader: Ing. Miloslav Vaňák
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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