CSR - fast fashion verzus slow fashion v kontextu SDGs – Nela Vavrušková
Nela Vavrušková
Bachelor's thesis
CSR - fast fashion verzus slow fashion v kontextu SDGs
CSR - fast fashion versus slow fashion in the context of SDGs
Abstract:
Tato bakalářská práce se zabývá marketingovou komunikací společenské odpovědnosti (CSR) módních firem ve vztahu k 17 udržitelným cílům. Práce zkoumá vybrané fast fashion a slow fashion firmy, které jsou přítomny na evropském trhu. Cílem práce je zformulování doporučení ke zlepšení marketingové komunikace udržitelnosti těchto firem v kontextu Sustainable Development Goals (SDGs) na základě jejího porovnání …moreAbstract:
This bachelor thesis deals with marketing communication of corporate social responsibility (CSR) of fashion companies in relation to 17 Sustainable Development Goals. The work investigates selected fast fashion and slow fashion companies that are present on the European market. The purpose of this bachelor thesis is to give recommendations to improve marketing communication of these companies in the …more
Language used: Czech
Date on which the thesis was submitted / produced: 9. 12. 2022
Identifier:
https://vskp.vse.cz/eid/88221
Thesis defence
- Date of defence: 11. 1. 2023
- Supervisor: Veronika Mokrejšová
- Reader: Jiří Zeman
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/88221
Vysoká škola ekonomická v Praze
Bachelor programme:
Mezinárodní obchod
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