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Bc. Kambar Akylbayev

Bachelor's thesis

Key features of using Direct Marketing in bank sphere

Key features of using Direct Marketing in bank sphere
Abstract:
In the following Bachelor Thesis there will be presented brief overview of Direct Marketing and it’s main tools and mainly how they are being used in the banking sphere on the example of „B&N“ Bank. Thesis consists of two parts, theoretical and practical. There will be found out, are those tools and techniques are useful nowadays and how bank is using them.
 

Keywords

Direct marketing bank tools business Communication analysis consumers
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2015
Identifier: https://is.vsfs.cz/th/bxqcx/

Thesis defence

  • Date of defence: 11. 6. 2015
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

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