Strategic framework for Commercial Real Estate Investment in CEE region. The Case of Commercial Real Estate in Prague, Czech Republic.

Ksenia Burman

Diplomová práce

Strategický framework pro investice do komercních nemovitostí v CEE regionu

Anotace:

The goal of this thesis is to show on the real case study how to open successful shopping centre in Prague. For this I have analysed the industry, identified key success factors and future trends, prepared the CEE market outlook and compared the situation in CEE capitals. Then I moved to the case study for opening SC Bubny in Prague 7. I have made PESTLE analysis, described the project and its current situation, analysed the catchment area, competitors and created a customer profile according to demographic situation in the catchment area. Based on the research and trends I have made a concept for SC Bubny, including the size of the SC, leasing plan, events and services that should be offered and then assessed its profitability and prepared valuation. As a result I have received potentially successful shopping centre with good profitability ratios and a framework for opening a SC in Prague.

Abstract:

The goal of this thesis is to show on the real case study how to open successful shopping centre in Prague. For this I have analysed the industry, identified key success factors and future trends, prepared the CEE market outlook and compared the situation in CEE capitals. Then I moved to the case study for opening SC Bubny in Prague 7. I have made PESTLE analysis, described the project and its current situation, analysed the catchment area, competitors and created a customer profile according to demographic situation in the catchment area. Based on the research and trends I have made a concept for SC Bubny, including the size of the SC, leasing plan, events and services that should be offered and then assessed its profitability and prepared valuation. As a result I have received potentially successful shopping centre with good profitability ratios and a framework for opening a SC in Prague.

Klíčová slova

CEE, Komerční němovitosí, nakupní centra

Keywords

Shopping centre, Commercial real estate, CEE, Investment

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 25. 11. 2014

Obhajoba závěrečné práce

• Obhajoba proběhla 9. 9. 2015
• Vedoucí: Ladislav Tyll
• Oponent: Josef Krause

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Ekonomika a management / International Management