International Direct Marketing of the selected company – Ing. Laura Hošek, MBA
Ing. Laura Hošek, MBA
Bachelor's thesis
International Direct Marketing of the selected company
International Direct Marketing of the selected company
Abstract:
In this Bachelor Thesis, a collection of theoretical denominators about International Direct Marketing is reviewed. There is a special focus on providing a comprehensive overview of a variety of Direct Marketing tools and on explaining the differences between them. Furthermore, the essential aspect regarding the uniqueness of this marketing discipline is explained, particularly based on the precise …moreAbstract:
In this Bachelor Thesis, a collection of theoretical denominators about International Direct Marketing is reviewed. There is a special focus on providing a comprehensive overview of a variety of Direct Marketing tools and on explaining the differences between them. Furthermore, the essential aspect regarding the uniqueness of this marketing discipline is explained, particularly based on the precise …moreKeywords
Direct Marketing (DM) International Direct Marketing (IDM) Cross-nationality in Marketing Traditional Mailing National Purchasing Power Parity (PPP) Click-through Rate Open Rate Electronic Mailing Telemarketing Social Network Marketing Retargeting Banner Blindness Response Rate Cost of Acquisition Conversion Rate Return on Investment
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2015
Identifier:
https://is.vsfs.cz/th/l0cyt/
Thesis defence
- Date of defence: 25. 6. 2015
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: M.A. Ondřej Kotouč
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
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