Consumer Behavior

Rauf Mammadov

Master's thesis

Abstract:

Businesses, while outlining their techniques think about buyer’s decisions and inclinations on need. The buying conduct of customers is ordinarily named as shopper conduct. The onus of choosing and being faithful to a café is exceptionally founded on purchaser's social and mental conduct. Factors, for example, taste, quality, administration, menu, advancements, adverts, comfort, cost and individual points of view at last characterize purchaser's decision and inclinations in drive-thru eateries. Further, an individual and his character is coordinated by his way of life, subculture, social class, enrolment gatherings, family and mental variables which drove them to be an extreme buyer. He is impacted by his social, social and cultural climate just as patterns. A reasonable showcasing procedure can be set up by perceiving and understanding the grouping of components that impact their clients and in this manner brands. Accordingly the promoting strategies should be in-accordance with the point of view of the objective shoppers. This shopper conduct study depends on social contrasts of three nations the USA, Turkey and India, from various landmasses towards drive-thru eateries. The examination is generally depending on essential information, in compatibility with a solid writing audit as an auxiliary back up to relate with past investigations. What's more, decisions were drawn by factor examination of main considerations by Principal Component Method of Dimension decrease among the contributing variables. Price, Menu and advertising were found to be most prominent contributors as decision makers in opting for a fast food restaurant. Recommending the same to the peers could help them to excel in their business.

Keywords

Marketing, Brand-swiching, Cultural diversity

Language used: English

Date on which the thesis was submitted / produced: 30. 11. 2020

Thesis defence

• Supervisor: Ing. Michal Chocholoušek, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration