Hai Yen Trinh
Bachelor's thesis
Komunikační mix cognac baru U Staré studny
Communication mix of a cognac bar U Staré studny
Abstract:
Hlavním cílem bakalářské práce je analyzovat současný komunikační mix a na základě této analýzy a výsledků z kvalitativního výzkumu navrhnout efektivnější mix takovým způsobem, aby všeobecně zvýšil povědomí o baru a o koňaku samotném. Komunikační kampaň by měla zároveň oslovit a přilákat i mladší cílovou skupinu. V teoretické části jsou vymezené pojmy jako marketing, marketingová komunikace a její …moreAbstract:
The essential aim of the Bachelor's Thesis is analysing the current communication mix. According to the analysis and the results of the qualitative research, an effective mix is suggested in purpose to raise awareness of the cognac bar and cognac itself. The communication campaign should also address and allure a young focus group. In the theoretical part, there are explained terms such as marketing …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 2. 2015
Identifier:
http://www.vse.cz/vskp/eid/57657
Thesis defence
- Date of defence: 27. 5. 2015
- Supervisor: Radek Tahal
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/57657
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management / Podniková ekonomika a management
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