Zhodnocení marketingové komunikace vybraného subjektu – Bc. Kristýna Svobodová
Bc. Kristýna Svobodová
Master's thesis
Zhodnocení marketingové komunikace vybraného subjektu
Marketing communication evaluation
Abstract:
Tato diplomov?a pr?ace se zab?yv?a zhodnocen??m n?astroj?u marketingov?e komunikace ve spole?cnosti McDonald's u vybran?e kampan?e Grand Royal. Jedn?a se o spole?cnost, kter?a je jednou z nejv?et?s??ch a nej?usp?e?sn?ej?s??ch spole?cnost?? na trhu v oblasti rychl?eho ob?cerstven??. Prvn?? ?c?ast pr?ace se zam?e?ruje na de nov?an?? z?akladn??ch marketingov?ych pojm?u souvisej??c??ch s marketingovou …moreAbstract:
This diploma thesis deals with evaluation of marketing communication in McDo- nald's company namely for Grand Royal campaign. It is well-known that McDo- nald's is one the most successful and respectful company in the area of fast food services. First part of this work is devoted to the de nition of basic marketing terms. The stress is put on the terms which are directly linked to the subsequent practical …more
Language used: Czech
Date on which the thesis was submitted / produced: 31. 3. 2015
Thesis defence
- Supervisor: Ing. Václav Švec, Ph.D.
Citation record
ISO 690-compliant citation record:
SVOBODOVÁ, Kristýna. \textit{Zhodnocení marketingové komunikace vybraného subjektu}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2015. Available from: https://theses.cz/id/bvutdc/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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