PR as a part of integrated marketing communication – Bc. Natalia Pankova
Bc. Natalia Pankova
Bachelor's thesis
PR as a part of integrated marketing communication
PR as a part of integrated marketing communication
Abstract:
The aim of this bachelor thesis is to analyze important and relevant in nowadays world theme of using Public Relationship in IT-sphere on the example of Russian on-line music service Musicmama.ru. The maim object is to analyze how to use PR management and tools with aim to promote on-line service. Studying the Musicmama example it is important to understand how to develop services, which based on Internet …moreAbstract:
The aim of this bachelor thesis is to analyze important and relevant in nowadays world theme of using Public Relationship in IT-sphere on the example of Russian on-line music service Musicmama.ru. The maim object is to analyze how to use PR management and tools with aim to promote on-line service. Studying the Musicmama example it is important to understand how to develop services, which based on Internet …more
Language used: English
Date on which the thesis was submitted / produced: 6. 10. 2014
Identifier:
https://is.vsfs.cz/th/dauix/
Thesis defence
- Date of defence: 3. 11. 2014
- Supervisor: Ing. Tomáš Poucha
- Reader: PhDr. Karel Eliáš, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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