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Bc. Natalia Pankova

Bachelor's thesis

PR as a part of integrated marketing communication

PR as a part of integrated marketing communication
Abstract:
The aim of this bachelor thesis is to analyze important and relevant in nowadays world theme of using Public Relationship in IT-sphere on the example of Russian on-line music service Musicmama.ru. The maim object is to analyze how to use PR management and tools with aim to promote on-line service. Studying the Musicmama example it is important to understand how to develop services, which based on Internet …more
Abstract:
The aim of this bachelor thesis is to analyze important and relevant in nowadays world theme of using Public Relationship in IT-sphere on the example of Russian on-line music service Musicmama.ru. The maim object is to analyze how to use PR management and tools with aim to promote on-line service. Studying the Musicmama example it is important to understand how to develop services, which based on Internet …more
 

Keywords

Public relationship Information Technology marketing analysis on-line service internet development internet public relationship.
 
Language used: English
Date on which the thesis was submitted / produced: 6. 10. 2014
Identifier: https://is.vsfs.cz/th/dauix/

Thesis defence

  • Date of defence: 3. 11. 2014
  • Supervisor: Ing. Tomáš Poucha
  • Reader: PhDr. Karel Eliáš, CSc.

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