Analýza image vybrané organizace veřejného sektoru – Bc. Martin Šula
Bc. Martin Šula
Master's thesis
Analýza image vybrané organizace veřejného sektoru
Image assessment of a chosen public sector organization
Abstract:
Diplomová práce se zaměřuje na problematiku image organizace veřejného sektoru (image veřejné vysoké školy) jako faktoru, který významně ovlivňuje chování spotřebitelů ve vztahu k dané organizaci. Cílem diplomové práce bylo analyzovat obsah image Fakulty sociálních studií Masarykovy univerzity a navrhnout případné změny obsahu image této vzdělávací instituce.Abstract:
Thesis deals with the image of public sector organization (image of the public university faculty) as a factor which has an influence on the consumer behaviour espetially in the relation to given organization. The objective of this thesis was to analyze the image of the Faculty of social studies of Masaryk university and suggest the possible changes of image content of this educational facility.
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2011
Identifier:
https://is.muni.cz/th/wbcxn/
Thesis defence
- Date of defence: 15. 6. 2011
- Supervisor: doc. PhDr. Růžena Lukášová, CSc.
- Reader: Mgr. Simona Škarabelová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economic Policy and Administration / Public Economics
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