Radka Žáková
Bachelor's thesis
Marketingová komunikace neziskové organizace
Marketing communication of a non-profit organisation
Abstract:
Tato bakalářská práce představuje neziskový sektor v České republice. Zaměřuje se konkrétně na marketingovou komunikaci obecně prospěšné společnosti Centrum Narovinu. Činnost organizace spočívá zejména v rozvojové spolupráci a prostřednictvím projektu Adopce afrických dětí na dálku. Cílem práce je analyzovat současnou marketingovou komunikaci organizace zejména v online prostoru. Metodou práce je kvantitativní …moreAbstract:
This bachelor thesis presents the non-profit sector in the Czech Republic. It focuses specifically on the marketing communication of the non-profit company Centrum Narovinu. The organization's activities consist mainly in development cooperation and through the project Adoption of African Children at a Distance. The aim of the thesis is to analyze the current marketing communication of the organization …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 6. 2024
Thesis defence
- Date of defence: 3. 9. 2024
- Supervisor: PhDr. Michaela Vaculíková, Ph.D.
- Reader: Zdeněk Hašek, Ing.
Citation record
ISO 690-compliant citation record:
ŽÁKOVÁ, Radka. \textit{Marketingová komunikace neziskové organizace}. Online. Bachelor's thesis. Praha: Vysoká škola kreativní komunikace, s.r.o., University of Creative Communication. 2024. Available from: https://theses.cz/id/bzfadr/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationBachelor programme:
Creative Marketing and Communication
Theses on a related topic
-
Marketing; Marketing Communication; Communication mix; communication campaig
Martin Janků -
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Communication as load bearing element of marketing communication
Jiří Pivrnec -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
The ethical issues in marketing communication
Anastasia Andreeva -
Ethical issues in marketing communication
Karina Khaddad -
Data Mining and Its Effective Utilization in Marketing Communication
Serpil Boyraz -
The role of new media in a modern marketing communication
Petra Nagajdová
Name
Posted by
Uploaded/Created
Rights
Folders
Files
IS4u, I.
27/6/2024