Zpět na vyhledávání

Bc. Nikola Klasovská

Bachelor's thesis

Marketingová komunikace výrobce luxusních módních doplňků

Marketing communication of producer of luxury fashion accessories
Abstract:
Bachelor´s thesis deals with marketing communications of a producer Louis Vuitton of luxury fashion accessories. It defines building brand, importance and value of brand. At the same it focused on the luxury sector and describes the main features of marketing luxury brands. In relation to the subject of bachelor's thesis will be introduced company Louis Vuitton and its marketing communications. Practical …more
Abstract:
Bakalárska práca sa zaoberá marketingovou komunikáciou výrobcu luxusných módnych doplnkov Louis Vuitton. Vymedzuje význam, budovanie a hodnotu značky. Súčasne je zameraná na luxusný sektor a opisuje hlavné rysy marketingu luxusných značiek. V nadväznosti k téme práce bude predstavená spoločnosť Louis Vuitton a jej marketingová komunikácia. Praktický prínos práce zaistí marketingová sonda prostredníctvom …more
 

Keywords

marketingová komunikácia značka luxus positioning Louis Vuitton marketing communication brand luxury
 
Language used: Slovak
Date on which the thesis was submitted / produced: 15. 4. 2016
Identifier: https://is.vsfs.cz/th/flhun/

Thesis defence

  • Date of defence: 31. 5. 2016
  • Supervisor: RNDr. Aleš Krejčí, CSc.
  • Reader: PhDr. Pavel Čírtek

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
Složka Reference to the local database directory of the institution

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

Theses on a related topic

List of theses with an identical keyword.
All theses