Společenská odpovědnost firem v České republice – Ing. Veronika Kuncová
Ing. Veronika Kuncová
Bachelor's thesis
Společenská odpovědnost firem v České republice
Corporate social responsibility in the Czech republic
Abstract:
Společenská odpovědnost firem (corporate social responsibility) je poměrně nový pojem, který začínají využívat podniky jak ve světě, tak v České republice. Podnik by měl být chápán v okolí ve kterém působí jako „dobrý soused“. Samozřejmě, že hlavním cílem podniku je vytvoření co největšího zisku, ale to by neměl být argument k tomu proč se nechovat společensky odpovědně. Chování podle konceptu CSR …moreAbstract:
Corporate social responsibility is relatively new conception, which start to use firm how in the world, as in the Czech republic. The firm should be comprehend in surroundings in which they work like „good neighbour“. Of course the main aim of the firm is make the biggest profit, but it shouldn’t be argument why dont’t behave socially responsibly. Behaviour according to the concept of CSR brinks to …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2009
Identifier:
https://is.vsfs.cz/th/jec1f/
Thesis defence
- Date of defence: 15. 6. 2009
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: Ing. Josef Nétek
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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