Daniel Korcsmáros

Bachelor's thesis

Marketingová analýza vybraného subjektu poskytujícího služby

Marketing analysis of the selected service provider
Abstract:
Subject of bachelor’s dissertation is marketing analysis of restaurant Lokál Nad Stromovkou in Prague, which is operated by company Oblok, ltd. This establishment is franchising restaurant of company Ambiente and aims on production and sale of only Czech products. This work defines gastronomy and marketing in general. It familiarizes about Czech gastronomy and its development. From marketing side it …more
Abstract:
Predmetom bakalárskej práce je marketingová analýza reštaurácie Lokál Nad Stromovkou v Prahe, ktorú prevádzkuje spoločnosť Oblok s.r.o. Tento podnik je franchisingovou reštauráciou spoločnosti Ambiente a zameria sa na výrobu a predaj výhradne českých produktov. Táto práca všeobecne definuje gastronómiu a marketing. Oboznamuje o českej gastronómií a jej vývoji. Z marketingu sa zameriava na marketingový …more
 

Keywords

franchising gastronómia marketing marketingová analýza produkt reštaurácia franchising gastronomy marketing analysis product restaurant
 
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2018
Identifier: https://is.vsh.cz/th/vylrm/

Thesis defence

  • Date of defence: 4. 6. 2018
  • Supervisor: Ing. Eliška Smotlachová
  • Reader: doc. Ing. Josef Vlček, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)

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