Zpět na vyhledávání

Mgr. Marcela Králiková

Bachelor's thesis

Volebná kampaň Pavla Freša na post predsedu Bratislavského Vyššieho územného celku v roku 2009

Electoral Campaign of Pavel Frešo for Chairman of Bratislava Self-governing Region 2009
Abstract:
The main aim of this bachelor’s thesis is to find such elements of Newman’s Model of political marketing, which were used in Frešo’s campaign to chairman of Bratislava’s self-governing region. This goal is achieved by analysis of Frešo campaign with help of Newman’s Model.
Abstract:
Hlavným cieľom bakalárskej práce je zistenie, ktoré prvky Modelu politického marketingu Newmana boli využité v kampani Freša na post župana bratislavského VÚC. Cieľ je dosiahnutý analýzou kampane Freša na základe Newmanovho Modelu.
 

Keywords

politický marketing Model politického marketingu Newman orientácia kandidáta vplyv prostredia marketingová kampaň politická kampaň Frešo VÚC župan political marketing Model of political marketing candidate focus environmental forces marketing campaign political campaign chairman of self-governing region
 
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 5. 2010
Identifier: https://is.muni.cz/th/riso0/

Thesis defence

  • Date of defence: 31. 5. 2010
  • Supervisor: Mgr. Anna Shavit, Ph.D.
  • Reader: Mgr. et Mgr. Tomáš Franko

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