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Mostafa Ahmed Mostafa Selim

Master's thesis

Building a Strong Brand for an Online Travel Agency Company in Egypt

Building a Strong Brand for an Online Travel Agency Company in Egypt
Abstract:
This study aims to explore the process of building a strong brand for an online travel agency company in Egypt, focusing on the case of almatar company. Building a strong brand is imperative for companies, as it yields various financial benefits such as enhanced customer loyalty, resilience to competitive actions, and opportunities for premium pricing and brand extensions. The study investigates the …more
Abstract:
This study aims to explore the process of building a strong brand for an online travel agency company in Egypt, focusing on the case of almatar company. Building a strong brand is imperative for companies, as it yields various financial benefits such as enhanced customer loyalty, resilience to competitive actions, and opportunities for premium pricing and brand extensions. The study investigates the …more
 

Keywords

Branding Brand Equity Strong Brand Online Travel Agency (OTA) almatar Egypt Positioning Brand Identity Personal Branding Internal Branding Customer-Based Brand Equity
 
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2024

Thesis defence

  • Supervisor: doc. Ing. Miloslava Chovancová, CSc.

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Selim, Mostafa Ahmed Mostafa. Building a Strong Brand for an Online Travel Agency Company in Egypt . Zlín, 2024. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Management and Marketing / Management and Marketing

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