A Relevance-Theoretic Perspective on the Ideology of Christian Advertisement – Bc. Milada Burianová
Bc. Milada Burianová
Master's thesis
A Relevance-Theoretic Perspective on the Ideology of Christian Advertisement
A Relevance-Theoretic Perspective on the Ideology of Christian Advertisement
Abstract:
Moje diplomová práce se zabývá jazykem reklamy kostelů a duchovních služeb. Jazyk těchto reklam je chápán jako ideologicky zabarvený. Zkoumání jeho používání a významů může tedy vézt k odhalení ideologicky podmíněných konceptů jazyka křesťanské reklamy. K reklamám je přistoupeno z hlediska pragmatické teorie Relevance, která chápe komunikaci jako proces inference významu z kontextu. Teorie Relevance …moreAbstract:
The thesis discusses the language of Christian advertising published in the Church and Christian Business Guide in the Unated States. As the readership of The Church and Christian Business Guide consists of people who already are believers, the advertiser and the reader share the already implicit common ground of their religion and are thus able to communicate together in terms of its ideological assumptions …more
Language used: English
Date on which the thesis was submitted / produced: 18. 5. 2010
Identifier:
https://is.muni.cz/th/okcgf/
Thesis defence
- Date of defence: 14. 6. 2010
- Supervisor: PhDr. Jitka Vlčková, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
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