Bc. Alžbeta Kurillová
Master's thesis
Analýza spotřebitelského chování
Analysis of consumers behaviour
Abstract:
The purpose of this diploma thesis is to identify key factors affecting the use of shared lodging by the generation Millennials. Therefore, the main focus of the theoretical part is the concept of shared economy, consumer behaviour and synthesis of knowledge about factors influencing the field of study. The impact of individual factors was analyzed on the basis of a conceptual model of goal-oriented …moreAbstract:
Cieľom diplomovej práce je identifikácia kľúčových faktorov ovplyvňujúch využívanie zdieľanej formy bývania generáciou Millennials. Teoretická časť sa preto zaoberá konceptom zdieľanej ekonomiky, spotrebiteľského chovania a syntézou poznatkov o faktoroch ovplyvňujúcich skúmaný trend. Vplyv jednotlivých faktorov bol v praktickej časti analyzovaný na základe konceptuálneho modelu chovania zameraného …more
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 5. 2019
Identifier:
https://is.muni.cz/th/wopi6/
Thesis defence
- Date of defence: 19. 6. 2019
- Supervisor: Ing. Pavla Odehnalová, Ph.D.
- Reader: doc. Ing. Radoslav Škapa, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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