Changes in Consumer Behaviour and their Impact on Marketing Management – Bc. Karina Zaripova
Bc. Karina Zaripova
Master's thesis
Changes in Consumer Behaviour and their Impact on Marketing Management
Changes in Consumer Behaviour and their Impact on Marketing Management
Abstract:
Práce analyzuje změny v chování spotřebitelů a jak od toho závisí řízení marketingu. První kapitola zkoumá historii marketingových konceptů, analyzuje model rozhodování a také nové trendy v marketingu. Druhá kapitola se zabývá vnitřními faktory, které ovlivňují rozhodovací proces zákazníka, například věk, životní styl, motivace, osobnost a další. Třetí kapitola poskytuje přehled vnějších faktorů ovlivňujících …moreAbstract:
The thesis analyzes changes in consumers behavior and how management of marketing depends on that. The first chapter examines the history of marketing concepts, analyses decision-making model, as well as new trends in marketing. The second chapter examines intrinsic factors, which are affecting decision-making process of customer, for example such as age, lifestyle, motivation, personality and others …more
Language used: English
Date on which the thesis was submitted / produced: 25. 9. 2018
Identifier:
https://is.vsfs.cz/th/jubav/
Thesis defence
- Date of defence: 3. 11. 2018
- Supervisor: Ing. Andrej Mazán, MBA
- Reader: Ing. Andrea Tomášková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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